Discover Where Your Brand Stands With Young Audiences
Confident your brand connects with 16-35 year olds? Evidence it. In five minutes, get a clear, research-backed snapshot of your relevance across the factors that matter most to young consumers.
The Beatfreeks Relevance Readiness Score is a fast, intelligent self-assessment built for brand, marketing, comms, and strategy leaders who know that youth relevance is business-critical. Grounded in our proprietary framework - shaped by insights from over 70,000 young people and 10+ years of youth engagement, this scorecard reveals how your organisation performs across five powerful dimensions.
See whether you meet real needs, reflect true identity, connect to societal values, behave for sustained relevance, and understand the world young people live in. Your results will pinpoint strengths, uncover blind spots, and highlight commercial opportunities. Make confident, informed decisions- not assumptions - and future-proof your brand’s standing with the next generation.
How You'll Be Scored
Functional Need
Assess how well your brand delivers practical value and solutions that genuinely meet the needs of young people.
Symbolic Meaning
Discover if your brand authentically reflects young audiences’ identities, aspirations, and sense of belonging.
Societal Values
See how your brand aligns with the social and ethical values that matter to 16-35 year olds today.
Relevance Behaviours - Organisational Readiness
Evaluate your organisation’s behaviours, structures, and readiness to build and maintain youth relevance over time.
Cultural Intelligence
Understand how deeply your brand grasps and responds to the lived realities, cultures, and changing worlds of young people.
